8 Ways to Connect with Your Audience and Market Your Brand
Wednesday, October 09, 2013
When the Internet was made available to the
public, few businesses and brands could have anticipated the powerful effect it
would have on the ability to personally connect with a consumer audience
population. Today, brands are able to metaphorically reach into the homes of
consumers, evaluate their preferences and actions, and communicate with
consumers on a very personal and intimate level.
This type of communication is
personalizing brands and making them more accessible to consumers. If your
website is still struggling to connect with audience members, implementing a
few of these strategies may help you market your brand.
Take Questions and Provide Answers
Questions and answers are one of the most
popular content types for generating a positive brand image and establishing a
business as a reputable source of information. Consumers are filled with
questions about their favorite brands, products, services, and subjects, and if
your brand can effectively answer these questions, you will generate some
serious “fan affection.” Allow consumers to post their questions on your
website or blog, and answer the questions as directly as possible.
Host a Contest
Hosting a contest for your consumer
population is a great way to stay connected with consumers. People love
contests, especially contests that offer a valuable prize such as a free
giveaway, valuable discount, or high quality information and recognition. By
regularly hosting contests on your website, you will improve your brand’s
reputation and keep consumers coming back to your website for more
opportunities.
Redesign Your Website
Sometimes, redesigning your website is all it
takes to connect with your audience and market your brand as a forward-thinking,
modern, and relevant entity. Adding a brand new WordPress template to
your blog, for example, will show your readers that your site is continually
changing and updating. Implementing new design features on your website will
ensure that the site doesn’t become visually stale, too.
Create a Popular Blog
Creating a popular blog is a highly effective
way to connect with your target audience. Consumers love blogs because they are
simple and accessible sources for high quality information. Be sure that the
content on your blog reflects the industry in which you want to make an impact.
If you’re trying to sell men’s clothing, for example, a recipe blog isn’t going
to allow you to cover much ground with your target audience population. The
more you update your blog with relevant information, the more effective your
brand marketing efforts will be.
Interact with Consumers via Social Media
Don’t neglect the affordable power of social
media when attempting to connect with consumers and market your brand. Most
social media networks offer free marketing efforts that simply require the
investment of time and energy. You can attract consumers to your social media
pages and use links and feature posts to direct them to your website.
Share Images and Video Content
Highly shareable content, like images or
video content, are great ways to attract consumer attention and communicate
something of value about your brand. You can use infographics, entertaining
videos, product promotion videos, or other types of visual content to ensure
that your brand remains relevant.
Create a Content Series
Anticipation is a great influencer amongst
consumers. If you can create a highly anticipated content series that features
“episodes” of content released at regular intervals, you’ll be able to attract
incredible amounts of customer attention. Your target audience members will
continually check back with your website to see when the next content
installment is due to appear.
Treat Your Audience Like People
One of the biggest marketing mistakes that
big-name brands make today is treating their consumer population like a massive
group rather than a collection of individuals. This problem is increasing
because of the massive number of ways that the Internet offers to connect with
consumers. Because brands are able to create e-mail blasts delivered directly
to consumer inboxes, advertising campaigns that are displayed on computers
around the world, and even social media marketing campaigns that reach
impressive volumes, it can be difficult to remember that consumers are
individuals with individual needs, desires, preferences, and styles.
Treating
your audience members like people is a great way to connect with your audience
as a whole and market your brand as something different than your
run-of-the-mill business or organization. A brand that communicates directly
with its consumers is refreshing and appreciated.
These are just a few of the many strategies
that your brand can use to effectively connect with audience members and expand
your brand’s reach while simultaneously improving your brand’s image. The
Internet offers a myriad of opportunities, and all that is required of you is
an investment of time and energy. The results of connecting personally with
your audience members will be staggering for your brand’s popularity and
reputation, so try implementing one of these great strategies today.
About
author
Anny Solway is a dedicated writer at ThemeFuse – a web
studio that creates original WordPress themes that can be used out of the box. She loves to share blogging and
technology tips.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
1 comments :
Of course U are right....
One of the biggest marketing mistakes
that big-name brands make today is treating
their consumer population like a massive group
rather than a collection of individuals.
This problem is increasing because of the
massive number of ways that the Internet
offers to connect with consumers.
Because brands are able to create e-mail
blasts delivered directly to consumer inboxes,
advertising campaigns that are displayed on
computers around the world, and even social media marketing campaigns that reach impressive
volumes, it can be difficult to remember that
consumers are individuals with individual needs,
desires, preferences, and styles.
free articles submission
Astounding! I am definitely bookmarking this to come back and read later
Post a Comment
Please note that we reject all posts that clearly are leaving a comment simply to acquire a back link. Only comment if you have something of value to share with other readers.
Thanks!