Making Sure You're Getting Your Money's Worth Out of Your Website
Wednesday, January 13, 2016
1. ONE-CLICK
Make it simple. The more involved purchasing is, the less likely it happens. Complex or multiple forms may be asking too much. So are needless steps. Making it easy for visitors to convert to customers is the best way of upping conversion rates. It might be worth paying a web design company for an eye-catching and streamlined process.
2. BRIEF COPY
Let images sell, as images inspire deeper emotional reaction than paragraphs of text. If visitors want to learn more, provide links or menus that allow them to do so. But try to limit explanatory text to thirty words or so, and choose images that show off your product and its benefits. The right photos get an instant positive response. If you need to do explaining, use a series of images and meaningful captions, not a stream of text. It's frustrating to scroll through long paragraphs on a small screen, these are reasons why design website that suitable for mobile devices. If you don't know how to embed YouTube videos, find out.
3. REPEAT, REPEAT
It's boring in everyday communication, but mental conditioning comes from repetition. Not that you want to brow-beat or brain-wash your visitors. Repeating a few key selling points can help drive the point home. Regarding repetition, frequently review your own site to identify room for improvement. Your selling strategy should always evolve with your market. Always make the time to see what your top competition does, and make note of any web design tips and tricks that could improve your own customer conversion.
4. FREEBIES
This might seem contrary to the whole idea of making a profit, but you want visitors to be pleased with your website, even if they aren't ready to purchase. You don't have to give away merchandise. Offer a free service, or buy or create informative eBooks as free downloads; just make sure it’s relevant to your site, that it's fairly unique and quality information, and includes a link back to your site.
You might also consider giving away freeware. If you're prepared to spend, you might hire someone to produce brand-able software with your own logo and links. A Google search can surprise you with what you can get for nothing. Add more, and let subscribers know; this way, you've got a network of happy people, for little or no cost.
Search for free tools, such as search engine submission, SEO analysis, or keyword research. There are free sources for art, eBook compilers, and logo and banner makers. Used correctly, these things bring more professional results.
5. PROMISES
Believe it or not, your word is still worth something. If you provide guarantees, discounts, or next-day shipping, make sure visitors know it. Willingness to go the extra mile might be what seals the deal. Once you make a promise, though, go out of your way to make it happen. Site admins know better than anyone how tough it can be to get noticed and get paid. Adopt and track successful website design tips and tricks for yourself. Knowing what works with your visitors will mean steady increases in sales.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
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