The 30 Day Marketing Challenge: Game On!
Thursday, December 24, 2009
A number of weeks ago I was doing a Webinar on how to drive traffic to your web site or blog for little or no money. After the webinar I received a number of marketing related questions via email from seminar participants. I was pleasantly surprise when Internet marketing legend and guru Greg Cesar connected with me. Greg is not only a marketing genius, but he's also a great guy.
We got to talking and Greg gave me a challenge that was too good to give up. He asked, "How quickly do you think you can get a web site ranked #1?" Without giving it much thought I responded, "..about 30 days". And from that simple question the 30 Day Challenge was born.
What This Has To Do With Getting Rid of Abdominal Fat
Okay, so when a guy like Greg challenges someone like me to a seemingly impossible task, you've got to be on your toes. And honestly, other than getting on an exercise machine, working out with an exercise ball, or doing some jogging, my knowledge of six pack abdominals is pretty limited. However, I decided to find an affiliate product to promote and work with over the next month or two and discovered the popular ebook called Truth About Abs.
After conducting some basic keyword research using the Google AdWords tool I landed on the keyword phrase,"get rid of abdominal fat." The keyword gets over 1,300 monthly searches and, believe it or not, the URL wasn't taken. I couldn't believe it either given the fact that exercise and abdominal information is very popular. I bought the domain and started the 30 day challenge to get the site ranked on top for my chosen keyword.
I'm in the process of documenting and recording all of the steps that I'm using to achieve my goal. When finished, I plan to post the video here and show you step-by-step how I did the research, focused on the exercise niche, chose the abdominal product, selected the keyword phrase "get rid of abdominal fat", and optimized the site for search engines. I
Now you can see that while the rest of the world is thinking about the holidays, I'm thinking about losing belly fat - I know, an odd thing. But I guess that's what makes marketers like me so strange. Happy holidays!
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
4 comments :
Surprising that the url wasn't already taken. I wish you succeed in the challenge. Greg is a great guy and you can always rely on him for marketing tips.
I'll be anxious to find out the results! Are you going to use the abdominal advise in the e-book yourself?
This is a great challenge. I am doing a similar task on my own site trying to increase traffic with minimum cost. Can't wait to see the results.
Few weeks after the challenge I can see you're ranking in first place on the SERPS! Congratulations Miche!
I was at your webinar when you took up the challenge. It goes to show reputable marketers like you are worth emulating.
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