Marketing In The Year 2010
Monday, January 04, 2010
This new year, I couldn't help but ask myself the question, "How is marketing going to be different this year?" I mean, every year pretty much starts out the same but something is bound to happen to jazz things up. Do not call lists, do not fax lists, Twitter. The reality is that anything can happen!
Here are just a few of my predictions for the new year. I probably should consult with the Popcorn report or something that is based on legitimate research, but here's what I think the new year will bring.
1. New social media. Marketers have been struggling to make social media work from a marketing perspective. Even if I have a thousand "Fans" or ten thousand "Followers", what does it really mean? Not only will marketers do a better job of utilizing social media to market their products, but I believe we'll see new innovation in this area as well.
2. Mobile marketing. The concept of mobile marketing has been around for a long time. But with last year's introduction of cell phones that have full browser capabilities, everyone is connected all the time. This spells opportunity in the area of mobile marketing and real time promotions. I'm not sure what it will look like by year's end but I do know that it will be a focus in 2010.
3. An emphasis on organic search. As Google becomes even more dominant (maybe the government will step in this year) and pay-per-click costs continue to escalate, companies will be spending more of their marketing dollars on organic search and proper web design. Having to depend on PPC marketing to generate revenue is still a key ingredient in everyone's marketing budget but so will search engine optimization.
4. Analytics are king. This year, even marketers who have resisted adopting the latest and greatest analytics will succumb. As a mentor once told me, "In God we trust, all others bring data." We have access to more information than ever before and with free analytic programs like Google Analytics, there's no longer an excuse for being unable to identify your best lead sources.
5. More for less. Consumers are going to continue wanting more for less. As a result, marketers must focus on perceived value. Although the tendency may be to discount early and often, creating lasting value is what consumers want and will respond to.
2010 is going to be a great ride. Just like last year, marketers will continue to evolve their methods and effectiveness. We have more tools at our disposal than ever before and the prospects for a happy new year look very, very good!
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
19 comments :
I think part of social marketing marketing is getting people to understand outbound marketing vs. inbound marketing, connecting with the huge social networks they are building, and ROI. A majority of the new marketing in 2010 is relatively inexpensive it just costs time.
Thank you for this great blog information!I'm finding this whole blogging world a great resource for any topic, and really inspirational.
Yes!You are right.In coming years this social marketing is going to be a great and effective part of internet business.For making your business rocks this will be a great help.
Regards
Vanessa Lopez
Need More Visiters
Online marketing is gaining rapid popularity nowadays. You have good stuff here about marketing strategy for 2010.I find it helpful. Marketing tools are really helpful to promote our service. Even i do online advertising of my products through fullservicead.
The social media marketing will grow to become a boon for business expansion. With mobiles and people being in touch all the time, mobile marketing too has huge prospectives.
Hello Michael,
Long time reader, first time poster.
"Analytics are king" - I couldn't agree with you more.
Regards, David Pagotto
I think social media will continue to be huge in 2010 but I think you are right companies are yet to work out how to utilise it as part of their ongoing marketing strategy.
Very helpful information.
Thank you very much for your blog!
I definitly agree with most of these comments, 2010 is definitly the year for social media and general e-promotion.
i AGREE TO THIS POST..
2010 HAS LOTS OF NEW WAYS TO MARKETING ONLINE
WEB2 + OR WEB 3 WIL SOON COMEOUT.
ED
www.ersbizz.com
Very useful information. Thanks for helping us...
God Bless You..
Interesting thoughts here. I agree Twitter is the way to go for 2010. We recently did a Twitter Campaign for a client and got him 1600 Followers in 2 weeks that were keyword targeted. So not just any followers but interested in his niche and he made 57 sales the same week to those followers making $27/sale. Not bad for 1 campaign.
Social media and mobile marketing are definitely trends/emerging media technologies that are going to be huge in 2010 and we cannot wait for the challenges that lie ahead! Thanks for the information!
Thank you for always providing valuable information about internet marketing.
And yes, it's possible that 2010 has lot of new article marketing techniques.
nice reading, thx
It's nice to hear from a marketing expert that we still have a chance to rebuild the economic from being about to fall.CRISIS has no place for a nation that unites !
thanks for a great post.
Nice Article!! Right, 2010 is very competitive year in online marketing.
marketing is surely the right strategy to take going into 2010 to help promote your business.
online marketing is becoming so competitive!
Post a Comment
Please note that we reject all posts that clearly are leaving a comment simply to acquire a back link. Only comment if you have something of value to share with other readers.
Thanks!