The thing with creating value, though, is that a lot of marketers fail to show the tangible benefits of their products or services.

Good post, it's true that you only get out what you put it. Article sites are full of low quality, poorly spun articles and it really does give them a bad name.

I prefer writing unique content which is worthy of being there. I am finding that guest blogging can be more beneficial though, as usually the quality of the site is higher (and they are less likely to accept garbage!)

Michael

I completely agree with your points. My view as a consumer as well as an internet marketer have proven that failing to provide value - true value - misses the whole point of the internet. If we can earn a little delivering quality content - all the better. But first we have to put something in the fire before we can demand heat.

I am working with the Chris Farrell Membership program and also Yaro Starak's Blog Mastermind. These are high quality marketers. They say almost in unison, "over deliver quality content" to succeed on the internet.

I have watched them very closely and find them to be true to their mantra. Frankly, it is a pleasure to find others who share the same philosophy.

Best of luck and I look forward to reading more of your materials.

Brad Christy

Hi,
thanks for nice blogpost, it made me thinking about how we are doing mailing in our company. If I may ask you a question - do you think that it's better to have longer e-mails with added value or just short notes with basic facts? First option is interesting, but takes lots of customer's time to read-through, second one offers only boring facts, but it's simple and fast.

Thanks

Just to add a little fuel to the fire, so to speak; yes, unique content is needed but also in language that is comfortable to read. If the topic is interesting, the content needs to be engaging and not filled with so much technical jargon that the reader feels like they need a dictionary to understand what is writer is sharing. Don't get me wrong, I would not suggest that anyone "dumb down" their copy, just keep it real.

I've seen many people who have copy-pasted an article and submitted it on articlebase - it's completely obscene and there is no value. I have at least made an attempt in my efforts to create new content for people to read before all internet marketing blogs begin saying the same exact thing since nobody is generating new ideas.

An effective small business marketing strategy is bolstered by exposing your target audience to your name and your selling points unique selling proposition as often as possible frequency, in as many ways as possible, and as cost-effectively as possible. For example, there are a number of public relations marketing strategies that can help strengthen your credibility and name recognition on a local, regional, or national basis.

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Marketing 101 right there, whether you are talking online or not. A lot of times with the remarkable specificity of the internet we forget to think of it in terms of marketing challenges that are in every aspect of commerce.

Great insight Michael..I think Marketers have given up thinking out of the box and this is mostly in the case of B2B marketers where we still follow the old school rules.

Not saying that the rules are not worth trying but there is no harm in being creative, unique and putting new ideas out there.

Very true Ben.. creating value for the customer i.e. determining there needs is one of the first things I learned in college marketing class. Warren Buffett once stated,"Price is what you pay - value is what you get." It is important to consider this with e-marketing because it is so easy to find a significant amount of products or services with the click of a button. If you have no value to add to the customer you will not make a profit. This value could be in terms of cost, quality, service, image or even time.

One of the best places where we have found to engage customers socially creating in our mind a value adding customer service is through review websites. You can go to Yelp, Google Places or Citysearch and see what people are saying about your business and some will let you respond to the reviews. We have found it helps a lot locally.
One of the review sites had a few negative reviews about and we thought they were fake and it ticked us off. So we made an account to post a positive review on ourselves and it ended up getting filtered so we ended up finding this company buy-a-review.com that posts reviews on you business. They put up a good one for us and we then found out that those were being populated on our google maps profile. So thank god we did that because the first one or two will show up.

I totally agree with this information that "The next time you're creating content or thinking about your next outreach campaign, consider the different ways you can add value. " because it is very important to always contemplate new techniques to entice audience. But it should be, unique also and informative so that they can benefit from it.

I totally agree with your idea that value is the most important thing to consider for consumer to benefit at it and using straightforward words is much better for the reader to understand what you are trying to portray.

@ Cindi, yes, content that is worth reading is something that everyone understands. Of course, putting a lot of jargons into your content may prove ineffective, as these may bore your readers. If you are to use one, make sure to define it clearly and in context. It's easier to write as you are, and it makes for more engaging content as well. But to create value, you need to come up with unique ideas. That way, visitors would stick around. You may even gain a following. Writing something that would catch their interest also helps add value to your content.