SEM Rush: Tools You Can't Do Without
Wednesday, April 27, 2011
Many of you know that I've written a couple of Internet marketing books (SEO Made Simple & PPC Made Simple) and spend a good deal of my time online. That said I'm always looking for helpful tools and resources to improve the effectiveness of my online marketing.
It's a bit embarrassing, but I've been spending so much time on Search Engine Optimization (check out my latest SEO project at SEO Experts: The SEO Provider Directory) that I've been away from PPC for far too long. I recently logged into my Google AdWords account to find a new interface and new "rules" around PPC marketing. Yikes! I hate it when Google goes off and changes stuff - on a monthly basis.
Anyway, I started talking with some Internet marketing colleagues at a recent conference and learned about SEMrush. I used this tool a number of years ago and just started using again. The reason I bring it up is because it reminds me just how important it is to have the right tools for marketing online.
Anyway, I started talking with some Internet marketing colleagues at a recent conference and learned about SEMrush. I used this tool a number of years ago and just started using again. The reason I bring it up is because it reminds me just how important it is to have the right tools for marketing online.
SEMRush is a tool for Google organic search and AdWords competitor keyword research. Essentially, the tool is a huge database that analyzes the first 20 Google results for about eighty to a hundred keywords across more than 40 million domains.
The reason I started using SEMRush again is because you can get information on the keywords your competitors are using as well as:
- -Google keywords for any site
- -AdWords keywords for any site
- -A list of your competitor's organic keywords and and AdWordskeywords
- -A copy of Adwords Ads texts
At the end of the day, the benefit of using a tool like SEMRush is that you can find hidden profitable keywords that your competitors are using. This is helpful when you're entering a new niche or expanding your list of keywords. The benefit of using a database like this is getting access to helpful information you otherwise would never get access to - helping you generate profitable campaigns more quickly and efficiently.
I can encourage you to learn more about SEMrush and other online advertising research tools like SpyFu or Compete. Leave a comment on the tools you use for your online AdWords marketing!
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
16 comments :
I've also worked on Search engine optimization and search engine media optimization after reading your post now I would like to know more about sem and related tools.
I never thought to have SEM on my plate but I would have to agree with that..
I think above informative massages are good and i will try it for my website optimization.Thank you very much...
SEMRush is an excellent tool and I like it more than SpyFu (one of the more well-known competitors) because it's cheaper and gives you a lot more data. We use it on a daily basis. Yes, the data is sometimes a bit off but still worth to look at the competitors every time you are considering entering a new niche either for yourself or for a client.
This is a good news! Actually, I've been looking for tools that could help me in SEO and SEM. This looks a very reliable tool. Thank you.
Aside from using outside tools such as this to gather data from competitors, don't forget to utilize the tools google provides for you within Adwords. Always have multiple ads for each ad group and keep track of the clickthrough rate for each ad. After you have enough data to determine which one is yeilding better results, pause the underperforming ad and create a new one by tweaking the better performing one. As you continue, you will slowly hone in on what works best for you. Spyfu and SEMrush are great places to start, but don't neglect doing some of the dirty work yourself.
The best thing to do if your want to market effectively online is to hire an expert link building service provider.
SEM rush tool is very helpful to every marketers to get more benefits from Search Engine. I would like to know more about SpyFu because I never use it before.
I certainly like your post because it is very interesting and informative to know this information. It will be of great benefit because many if us are web marketers.
I am a SEO expert. I have used a lot of SEO tools for my work like chrome SEO, SEO SERP, SEO Quake etc. Among all the Seo tools SME rush is the best. No one can think of doing SEO if he ever gets the taste of it.
Well nice review.
Thank You for sharing this tool. I am downloading it right now. I will let you know next how it worked out me. Great Post. Thank You for sharing with rest of us.
I like your blog, Thanks for writing these nice books on SEO, I will definitely read and follow. Thanks for sharing these blogs....
Hey! Excellent, I like your post, really very informative. Thanks
Nice analysis. I also really like the way you can find your own hidden keyword phrases in the top 20 that you may not have known about. I've found a number of phrases I have on page 2 which with just a little bit of optimization were able to get to page 1.
It’s look like you cover every thing in this Article. This is great and finally got something to learn after roming around the other blogs.
Thank you for this great information, you write very well which i like very much. I really impressed by your post.
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