How To Create Popular Online Video Content For Internet Marketing
Thursday, September 15, 2011
This week I reached out to someone who I consider to be an online video expert, Andy Havard, for a guest post on a marketing topic that matters! Everywhere I look, online video seems to be exploding - so I wanted to learn more. A special thank you to Andy for sharing these great online video marketing tips.
When you consider YouTube is receiving over 2 billion video views a day from thousands upon thousands of registered users (and even more from unregistered users) it’s imperative to make your online video content stand out from the competition. The following post explores how Internet video marketers can ensure their online video content is as good as possible in order to win over large audiences and generate higher levels of traffic and conversion.
1. Keep Your Online Videos Simple.
Simplicity is key to a successful online video. Using creative effects and animations may seem like a good idea, but such distracting on-screen material can take viewers attention away from the true message of the video. The power of simple one-on-one video can be just as effective and actually more accessible to an audience than any online video that’s been taken straight out of a cinematic blockbuster. Not only is it advisable to keep your on-screen content simple, but your message should be kept simple too. Addressing one point per video is far more powerful than trying to address three or four. If you have a lot to say in your online video think about creating separate episodes to successfully target each subject clearly for your audience.
2. Keep Your Online Videos Short.
When creating and editing online video always think ‘short and sweet’. It’s common in video productions to struggle to cut down content as you may feel every second is worthwhile, but your audience might not feel the same. Be as cut-throat as you can in keeping your videos between the 2 to 5 minute mark. If your content is more than 5 minutes then think about creating more than one video to express each point to its maximum potential. Creating a few episodes is much more beneficial than trying to shove all of your content into 10 rushed minutes of footage.
3. Keep Your Online Videos Current. Never promote old news. If your online videos are out of date, there’s not much you can do for them. This is why you need to make your videos current and topical at all times. If news about new developments, productions, services or technologies in your niche crop up in your field create a short online video production to discuss it. Online users will always be searching for information on new developments. If users are interested in your particular niche then a topical video could be very useful to such users, which in turn could generate a great deal of popularity for your brand or business.
4. Make Your Online Video Content Informative.
It’s not always possible to create a video when industry news breaks, but your online videos can be informative and educational in other ways. Creating ‘how to’ guides, instructional videos and tutorials are a great way of being a useful asset to Internet users. By establishing your business or brand as a knowledgeable online entity you can begin to enjoy a great deal of trust from your audience, which is an exceptional trait to among potential clients and customers.
5. Make Your Online Video Content Entertaining.
Entertaining an audience is perhaps the most powerful thing any online video can do. Internet marketers are all too familiar with the idea of viral video and always seek to reach similar degrees of success. Making your online videos entertaining is one of the best ways to achieve such goals. An online video that is funny, inspirational, innovative or interactive can be very entertaining to an online viewer. It’s not an easy feat creating a universally entertaining online video, but mastering it could generate more traffic and leads than you ever thought possible.
By taking into account these five tips when you next think about creating online video as part of your Internet marketing strategy you can aim to make your content as popular as possible. It’s not easy to create outstanding content, but following these tips will help to ensure your online videos are giving your competition a good run for their money.
Guest Blogger: Andy Havard
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
16 comments :
Thanks for the post Andy. All of your tips are great, but I really want to echo the last one, 'Make Your Online Video Content Entertaining". I have found that a little personality goes a long way in increasing response and ultimately conversions. This gets looked over far too much. Thanks for bringing it up.
It's been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. Please do keep up the quality writing.
Good directions on making a video, it's good to perform the optimization SEO and get more out.
Thanks !
JAM
I really love the way information is presented in your post. I have added you in my social bookmark…and i am waiting for your next post.
The internet offers unlimited options so as to initiate grow and expand your business. Your website empowers your business. To make your website rank high on search engine results all you need is smart and intelligent Internet marketing services
Video is a powerful media that you can present to your audience. It is very useful on having a pleasant content and by sharing information. Thanks for sharing valuable information.
These are very true & valuable information. Thanks to Andy for sharing these information with everyone. Among all, my favorite is the first point, it is very important to see if the audience is getting the actual message from the video or not. Making the video entertaining is another very important point. I enjoyed reading this bolg.
For a business perspective, we often create simple video presentations using software like Camtasia. Frankly, a good looking Powerpoint type of presentation with a simple voice over can deliver a more professional look than a poor quality video
Topic # 2 is very important, a long video is so boring, most people can't wait for it... Anyone prefer a short video with powerful content.
Also, must talk about shyness, it's a big problem for many people :S
Great post and the video you linked to was hilarious. You provide a valuable service to the Internets.
Hello Andy, you have suggested some wonderful and important tips to remember. I am sure this blog will help people to create some lovely videos. I agree with you that it is quite essential to keep the video short and simple.
Good post. Video has gradually become very important and this post has simplified the process a bit. Thanks. I will come back here often to see what else you have in place.
Social media is one of the most crucial and effective marketing for small businesses. Instead of hiring someone who can create a video for you, I did it myself and it's really so easy to do
This is an great post thanks for sharing this with us. These tips are really going to be very helpful to me.I'll come back to this blog for sure!
Thanks:)
Yes, all good points. I would only comment that the video should be as short as absolutely possible. Read your script out loud and trim anything you can to shorten it. We're seeing videos be most successful at around 1.5 minutes, especially for consumers. And the point about being entertaining cannot be echoed loudly enough. Nice post!
Video is a best media source for getting the traffic. make sure that the online video content is good and intersted.
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