5 Brands Using INFOGRAPHICS Well
Friday, October 18, 2013
One of the best ways to get an audience engaged and familiarized with your
brand is through storytelling. Combine this with something visually appealing
and you have the recipe for marketing gold.
1.) VERY - THE OFFICE CATWALK
This infographic from clothing brand Very is a great example of a brand who
have kept their target audience clearly in mind throughout the creative
process. In this case, it’s professional, young women. From the pink &
white colour scheme right through to the statistics and market research, Very
have created something that is both attractive, informative and appealing to
their main demographic. Click here to see infographic
2.) VERACODE - RECIPE FOR A SUCCESSFUL RISK ASSESSMENT PROGRAM
Another great example of a brand with their target audience well in mind,
Veracode got a bit creative with this infographic. In a play on the well used
cooking guides, the risk assessment company came up with these ‘cooking tips
for crafting a super-powered risk assessment program’. The various steps are
paralleled by dinner party prep steps and the result is both engaging and informative.
3.) SAMSUNG - THE EVOLUTION OF SAMSUNG
In celebration of the launch of their Galaxy 4, Samsung released this
infographic illustrating the brand’s growth from humble grocery beginnings to
technology tyrants. Founded in Korea in
1938, the chart documents some of the key points in their 75 years, leading
right up to the release of their latest device.
4.) HSBC - EMPLOYEE LIFETIME VALUE
British bank HSBC created this chart to help businesses calculate their
Employee Lifetime Value (ELV). With a clear flow chart depicting the different
steps you need to undertake, this is a great use of an infographic to help a
specific demographic familiarise themselves with a new process as well as steps
you need to then follow up on.
5.) ZENO MARKETING - 7 STEPS TO BUILDING A STRONG BRAND
Marketing department Zeno took a more literal approach when creating their
‘7 Steps to Building a Strong Brand’ infographic, which depicts the seven
building blocks needed to...well, build a strong brand. It’s a more
straight-forward approach but with creative patterns and bold text, is the all
the more eye-catching.
Madeleine Hammond is a Marketing Executive at Skeleton Productions,
one of the UK’s leading Video Production Companies.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
2 comments :
Michael, can you recommend software for creating good info graphics? I see monthly services but for smaller firms, we may create one of these every 3-4 months. Any thoughts?
Hi,
Thanks for sharing your knowledge with us. I hope to read more of your post which is very informative and useful to all
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