1. Mobile Optimization. Ever since Google's "mobile first" update, it's important to think mobile...first. For example, how does your website perform on a mobile device?  Not just from a look and feel perspective but also from a usability perspective. This is one of the most important factors impacting consumer behavior today.

2. Google My Business.  Google runs the largest business directory in the universe. I'm talking about Google My Business. If your company isn't already listed and verified, do that today. But don't stop there - keeping your online profile updated is the key to local optimization success. Continually ad photos of your business and services that you offer.

3. Answering Questions. Google has migrated from simply giving you a link to actually answering a user's query on the first page of search results. Are you orienting your content into a question and answer format?  If you do, you'll be rewarded. Sometimes you may even be listed in position zero.  Position zero is the very first listing in search results before other sites are listed. If you can answer a user's query and format it properly, you can command the most organic traffic.

4. Analytics. Data and analytics are here to stay. Thanks to Google Analytics and endless marketing technology available today, sometimes for free, you can use behavioral data to improve results. Many people are still not taking advantage of analytics to drive their decision making. Data can be incredibly valuable when thinking about ways to optimize your website, social media, and content.

5. Content is King. Are you producing targeted content for your prospects and customers on a regular basis?  Google is still favoring sites that offer meaningful and engaging content. As you created content, amplify it through social media and email marketing. Spread the word. Let others know that you have something of quality to share.

These 5 trends will help you work through your content and optimization strategy in a meaningful way. Pay attention and apply these to ensure top search results and more importantly an engaged audience.