Tuesday, November 08, 2016
However, many marketers fail to realize the significance of this seemingly simple and common hack. In reality, if you aren't versed in the risks and security elements around malvertising, then it's possible that all of your future campaigns could be affected – and not in a positive way.
Here's the basic scoop that will allow you a good understanding of this nasty type of malware and keep you and your work safe in the future.
What Is Malvertising?
Simply put, malvertising is what is says on the tin: malicious advertising. It takes the visual form of an advert for a website or service that, when clicked, will redirect your computer to criminal servers. From here, there may be a virus which finds its way into your computer or a malicious hacker on the other end trying to farm your bank details.
While some cases of malware, such as the classic porn pop-up, are easy to spot as they seem obviously out of place, some are not so blatant. Often, cybercriminals will use legitimate channels to ensure their advert is placed on a website. Because the infected code is so well camouflaged, site owners and visitors will regularly not be aware there's even a problem until it's too late and the damage has been done.
For bloggers, marketers and small businesses, being aware of the potential effect malvertising could have on your online endeavors is essential. While many of us find ourselves procrastinating when working and clicking on obscure links to quench our boredom, this simple practice could secure your role as a victim of malvertising.
As well as the frustration and stress required to put right these situations, there's even the possibility of financial loss. This could be via the infiltration of your bank details or through having to pay compensation to a business affiliate whose data you also lost during the attack.
Malvertising & Marketing
Unfortunately, it's not just in terms of our own personal security that malvertising can become a nuisance. If you're running any type of online marketing, promotion or sales campaign then it's also imperative that you take steps to secure yourself from one of these ads jumping on your operation and causing problems for both yourself and your customers.
The main reason for this is to protect the face of your brand. Online reputation is a powerfulthing and companies who fail to properly harness the power of an expansive and positive online presence very often fall short. So when a customer is alerted to potential malware on your website and they subsequently avoid your domain and company like the plague, this is bad news for business. Once the message spreads, it could be enough to bring down your whole brand.
How To Stay Safe
About the Author: Caroline is a technology blogger and internet security expert who has their fair share of marketing experience. She knows how closely connected security and promotion can be and wants to share all she knows to help make the internet a safer place!