Monday, April 29, 2013
Deep Linking Defined
The concept of deep linking isn't new, in fact, any inbound link to your website that doesn't point to your home page can be considered deep linking. For a long time, there's been some debate about the value of building links to webpages other than your home page. For example, a company trying to optimize their site organically for a variety of phrases may want to send all of their traffic to their home page but directing traffic for 100+ keywords to the home page just isn't feasible (you should only optimize your pages for 2-3 keyword phrases). The best way to get multiple rankings is to develop pages focused on specific keywords.
Let's take a closer look at deep linking in action...