I was reminded of a great site that actually tests different creative and shows you which one produced better results.  In addition to being sucker for data, I know that sometimes marketing is something where you have to go with your gut.  Although I wouldn't recommend that strategy as your full-time credo, there is something to be said for going with what feels right.

Okay, now the moment of truth.  How good is your gut?  Check out Anne Holland's Which Test Won Blog and try your hand at determining which creative outperformed the other.  By way of full disclosure I don't know Ann personally but am a big fan of her blog.  On a regular basis she provides insight into marketing creative and shares performance results.

I don't know about you but it seems like everywhere you turn someone is talking about Facebook.  Individuals, companies, organizations - just about everybody has a Facebook account or fan page.  From a marketing perspective, Facebook has always fascinated me and I've come to the conclusion that it's all about community.

People like to belong.  When you belong to a group, Like a page, or follow someone, it has meaning.  Many people like to judge their worth by the number of Facebook fans they have or number of Likes they receive to their pages.  This seems to be a good metric.  After all, the more fans or likes you have the more popular you are.  Sounds a little like High School doesn't it?  Well, the fascination with Facebook is here to stay and there are a few ways to use Facebook to your advantage. Begin with the following steps:

Each new year brings new opportunities and new ideas.  This year is no exception.  In fact, I've been spending quite a bit of time thinking about The Marketing Blog and the changes that can benefit those who read the blog as well as the advertisers that want to reach you.  For those of you who follow my blog, you know that I'm a minimalist when it comes to advertising and I have turned down many advertisers in the past.

Even since the days when I started with online marketing, I've been very careful never to sell names or deal with unscrupulous advertisers.  As a result, people trust me and the content on my blog.  This is important to me and everyone in our community.  I'm always looking for ways to connect audiences with information that may be beneficial though- and this year I'll be updating the blog to bring you more of what you want.