If you are a direct to consumer marketer there are two things you should intuitively know. The first is that "free" is still the most powerful word in marketing. The second is that testimonials sell.

I was recently asked to provide a testimonial for Brad Callen's Search Engine Optimization product called SEO Elite. The site/marketing pages were recently redesigned and rely heavily on testimonials from satisfied customers - nothing is more compelling. Check out the site by clicking here to view how testimonials can be used to drive perceived value and evidence points to encourage purchase. Well done Brad!