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Thursday, May 03, 2007


Everyone knows the most powerful word in marketing... FREE. But do you know the most powerful concept in marketing? Word of mouth. The word of mouth concept has been around for ever - but the way in which people share information has changed. With the advent of Social Bookmarking, word of mouth has reached a whole new level.

Today it's more difficult than ever to find sites that do not include the "social bookmarking" icons such as
AddThis Social Bookmark Button

The ability to rate a site, post it, and bookmark it is WOM on steroids and it's soon to change how we evaluate and identify important content. I'll be providing more information on social bookmarking and how you can use it to drive more traffic to your website and increase your search engine result placements in upcoming posts. In the meantime, start reading what you can on social bookmarks, you'll be glad you did.

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