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Saturday, July 21, 2007

If you're new to Internet marketing or a marketing expert, you know the power of quality content. Article marketing takes quality content to the next level - it's one of the best tools available for increasing your search engine result placements on Google, Yahoo, and others.

What is Article Marketing?
Article marketing is the practice of writing an article and distributing it via the web. The best part is that you can write an article about almost any topic that you do (or do not) have experience in - more on that later.

Once you've created an article, you simply post the article to an Article Directory which is used by Webmasters to feed content on their website(s). Websites are always looking for new, quality content, and rely on article directories to feed it to them.

When webmasters place your article on their site, the article includes an "about the author" section. Place a link or series of links back to your website in this section and watch your link popularity soar. Your link popularity is the number of times that websites link back to your site.

Does Article Marketing Really Work?
The best way to answer this question is with an actual example. A while back I published an article titled 7 Strategies for Improving Your Alexa Ranking. Go to Google and type in the title of my article. This will give you an accurate picture of how many times the article has been published on the World Wide Web... more than 100,000!

Each time the article has been published, a link back to my website is present. The benefit of article marketing is the viral effect. The more quality articles you produce, the more that your content is distributed which results in more links pointing back to your site.

How to Get Started
I use article marketing as a key search enging optimization strategy. Getting started is easy and you can either do it manually - by seeking out article directory sites on your own - or by using article submission software like I use.

If you would like to start the process manually, I recommend the following sites:

You can register with each of these sites, proving some basic information. Once you've been accepted as an author, you can start submitting your articles to each of them. Shortly after they've been posted, webmasters will starty utilizing your articles on their own websites.

To automate the article submission process and get your articles distributed to thousands of sites much more quickly than manual submit, I recommend any of the following:

Article Submitter Pro
This tool is the best on the market for submitting your articles to article directories and other sites that feed the internet with fresh content. Article submission is one of the best and most effective ways to increase your search engine ranking results.

Article Submitter
Brand new article Submission software lets you instantly submit your articles to over 660 high quality article directories resulting in unlimited back links to your webiste.

Instant Article Submitter
Amazing software stuffs any Website you want full of free targeted traffic. Your articles are a powerful resource for driving traffic to your site and building link popularity.

What if I've Never Written an Article Before?
All it takes is a little practice. If you've never written an article before, I would recommend visiting an article directory site and reading some articles in your particular area of expertise. Learn how others are writing and model their strategies. Write about something you know well or that you're passionate about. The rest will take care of itself.

Another option you may consider is article generation software. I don't personally use this type of software, but a colleague of mine has used the Instant Article Wizard product to help him produce tons of articles on a variety of topics.

Instant Article Wizard
Create Top-quality Articles On Any Subject In 15 Minutes Or Less (even If You Dont Know Anything About The Topic)!

Although article generation software is a good option if you don't know where to start, I recommend that you take a shot at creating your own articles. Doing so can give you an SEO skill that no one can take away and that you'll always have at your disposal.

Article marketing is a great tool for improving your link popularity and therefore your search engine result placements. Begin using article marketing today and see yourself succeeding!


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