Wednesday, July 18, 2007
Unfortunately, these things happen more often than not. So, why do some businesses do so well while others fail? It's not due to more marketing dollars spent. Instead a strategic plan was evoked to produce an effective advertisement.
Second, using just creativity can kill your ad. Let me explain. Creative ideas are just that, creative. Before you slap down an idea and call it "brilliant" take the few minutes and ask yourself the following questions:
* Who is my targeted audience?
* Does the ad clearly communicate my message?
* What is "unique" about my message?
* How does my ad compare to my competitors?
* What will motivate my targeted audience to respond?
Make Headlines Work for You
Always use appealing keywords in your headline that attract attention or stir up curiosity. The goal is to get your targeted audience to read the rest of your copy. Consider using the following keywords when writing your headline:
"New, How, Why, Free, Save, Fast, Now, Announcing, Introducing, Wanted, Make, Grow, Sale, Limited, Guaranteed."
Next time you notice a headline that grabs your attention; use it and test it on your product or service. But always keep away from exaggerating your offer. You will quickly lose credibility if you are not honest with your targeted audience.
Writing Simple Yet Effective Body Copy
Once you accomplish transitioning the reader from the headline into the body copy, build momentum by relating to the viewers' needs and satisfying their desires with each written word.
When writing the body copy; keep words simple and to the point. Use sub-headlines whenever possible and keep paragraphs short.
It's important to make it easy for the reader to scan through the copy. If your offer consists of many benefits, use a bulleted list.
Using Visual Elements