Sunday, August 26, 2007
It never ceases to amaze me how the 100 calorie snack has taken off. Some may argue that its a new product but I would say its simply repackaging something that already exists. If you have a product in need of revitalization, think about how you might break it down into smaller pieces (ex: 24 hour delivery, selected chapters from a book, etc.).
Fall back on your marketing basics and begin with a segment and a consumer need. The 100 calorie snack was and still is targeted to the calorie conscious individual. They could always count out pretzels one-by-one or it could be packaged that way!