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Sunday, August 26, 2007

Maybe It's the Packaging?

Sunday, August 26, 2007

Thinking about how you're going to reach your marketing goals? Maybe its time to breath new life into your products or services. One way is with new packaging. Take the 100 calorie snack for example. for some, the product is exactly the same... a pretzel, potato chip, or cookie. But the packaging meets a consumer need - calorie management.

It never ceases to amaze me how the 100 calorie snack has taken off. Some may argue that its a new product but I would say its simply repackaging something that already exists. If you have a product in need of revitalization, think about how you might break it down into smaller pieces (ex: 24 hour delivery, selected chapters from a book, etc.).

Fall back on your marketing basics and begin with a segment and a consumer need. The 100 calorie snack was and still is targeted to the calorie conscious individual. They could always count out pretzels one-by-one or it could be packaged that way!


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