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Tuesday, November 27, 2007

There are many benefits to using pay-per-click advertising. One of the best, if you've implemented conversion tracking, is to see which keywords or keyword phrase leads to actual conversion.

Due to the fact that SEO campaigns take a lot of work, you want to make sure that the keywords you're optimizing for aren't those that simply generate the most clicks. Rather, you're looking for those keywords that convert clicks into sales. This is easily done through Google Adwords which allows you to manage your spend and track results. Free Google tools like conversion tracking help you better understand which specific ads lead to conversion.

Before starting your search engine optimization efforts, put a Google Adwords campaign into place with the keywords or keyword phrases you are considering. Next, implement conversion tracking on your thank you page. The Google Adwords interface will help you monitor performance over a 2 -3 week period and determine the highest converting phrases or keywords. Once you know which keywords produce the greatest retun, begin your seo campaign.

Simple, but highly effective for determining how to invest your time and energy when it comes to SEO.


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