Thursday, August 21, 2008
Many of my marketing friends might argue and profess that if you don't have the right message, reach the right audience, the right timing, or the right offer, you won't succeed. And to that I say ABSOLUTELY! In fact, those are the very elements of a successful campaign that can be identified through proper testing. So how do you know that your messaging is optimized or that you're reaching your target audience in the most effective way possible? Only proper testing can give you that information.