Designing a web site takes more than skill. A new site must offer a web design that is attractive and able to grab the attention of a large number of web site visitors. Web design is more art than science and must engage web site visitors.

Good web design, coupled with programming that optimizes your web site pages for search engines can go a long way in increasing the visibility of your site among search engines and web site browsers.

Here are some helpful tips that when implemented can generate engaging designs that are easily spidered by search engines and improve effectiveness.

1. What does your website communicate?
Your answer to the question will lead you all the way to a good and meaningful web design. For designing a website, one should have a theme. On getting to know more of what the website is about, as a designer or as a Webmaster, it will be easy for you to design accordingly.

2. Plan for your web design before you start.
Planning makes work proceed smoothly. The first step in planning is research. Surf through the web to find sites similar to yours. Do a simple yet meaningful research to understand the pulse of the visitors. On doing so, your first impression will always be the best one.

3. Set your theme and web page layout.
After your research and planning, the vital part of your web design is the collection of assets. The first step will be theme selection and webpage layout. There are personal websites, informational websites, ecommerce websites and service providing websites. It is all in the hands of a designer to select a matching theme to satisfy the need and implement it attractively.

4. Properly designed sitemap and navigation.
Navigation within your website should be clear and easy to follow. Always try to implement normal links for moving around, and avoid animated buttons. The column to the right of the webpage should have good navigational links. The site map is another important and easy way for finding web pages in the website. So, never forget these as these are the principal tips to be remembered while designing.

5. Proper usage of images and text
Web design is all about expressing the ideas of your business to your target audience. For it to be a success, use of correct images for communicating the content of the website to the visitors is a must. The text in the webpage must be search engine optimized and must convey the message clearly.

This post adapted from John Williams of DotCom Infoway, a professional Web Development Services company delivers web design services for all your needs, specializing in complete website development solutions with expertise in Web Application Development services to global clientele.