Monday, June 01, 2009
Your strategy, at a minimum, should brand you as an expert in your field, define your target audience and help you measure your results. Use your word processing program to develop your strategy and keep it front and center when writing and submitting your articles.
To begin creating your article submission strategy answer the questions below:
1. Your target audience: Who is your most desired reader? What size business does your reader own or work for? What needs does your desired reader have that you can fulfill?
2. Submission goals: Are you submitting in order to receive incoming live one-way links? Will you be promoting a blog, forum or website? Do you hope to become an expert and prove your capabilities? Are you hoping to increase sales of a particular product or service?
3. Search engine benefits: What targeted keywords will you use in your title, article and byline? How will the one-way links from sites publishing your articles increase your search engine rankings? Will you agree to a reciprocal link if asked by a publisher? Will you display a "Featured Author" graphic on your site if requested by the publisher?
4. Submission formats: Which of these formats will you offer when submitting your articles? PDF HTML Word Text
5. Submission list: Will you be submitting your articles in print and/or online? Do you have an existing submission list that targets topics of interest to your target audience. If you do not have a submission list where will you obtain one? How often will you search for new submission sites to add to your list?
6. Scheduling submissions: How often will you write an article for submission? Will you be sending out an article weekly, monthly or quarterly?
7. Stand out in a crowd: What will you do enhance your relationships with publishers? Will you offer customized versions of your articles for free or for fee? Will you display the list sites that published your articles on your web site? Did you consider allowing publishers to insert their affiliate link in your article or your byline?
8. Tracking your results: Have you asked publishers to notify you when they use an article? Will you spend time checking to see if sites publishing your article gave you a live link to your site as required? During what time intervals after submission will you search Google for your article name? How often will you check your website metrics to see traffic driven by your article submissions? You will be ready to forge ahead with a submission strategy after answering these questions and recording your answers.
There are many excellent marketing strategy checklists online that you can use to consider any other questions you should answer for your strategy. You may want to network with your colleagues who are experienced in article submission to get their suggestions for your strategy. Continue updating and using your strategy as your business changes over time and you will be miles ahead of your competition!
Guest post by Bonnie Jo Davis who is an article marketing expert and prolific writer who teaches other businesses how to profit from this free marketing strategy. She created Article Submission Sites in order to provide others with her frequently updated list of submission sites and she offers visitors a free copy of her "Article Submission Summary Sheet" at http://www.articlesubmissionsites.com