Tuesday, June 14, 2011
The Interactive Advertising Bureau (IAB) states that online lead generation is the fastest growing category in online ad spending. The internet is a vast universe full of opportunities for marketers—blogs, forums, social bookmarking sites, directories and the trickiest one: email. Email is, in theory, a great way to reach your target audience. However, there is a one huge concept to fear…the e-marketing graveyard…the spam folder.
--Make sure there is a way to opt-out permanently from the emailing list.
--Only contact people who requested information by signing up, logging in, etc.
--Include your physical street address so they know who your company is and can contact you.
--Your message needs to be marked as an advertisement or ad in the subject line or the first few lines of body (I would recommend putting it in the body).
--Sexually orientated emails need to be clearly marked in the subject line.