Tuesday, November 29, 2011
Alexa's been around for a very long time. If you're not familiar with Alexa, let me give you a quick background. Alexa is owned by Amazon.com and known for its toolbar and Web site information. In 1996, Amazon paid 250 million bucks for this site (stock deal) which was quickly becoming one of the standard measures of a website's traffic.
Users can install an Alexa toolbar which collects data on browsing behavior which is transmitted to the Alexa.com site where it's stored and analyzed. This data is used for the company's web traffic reporting which is very robust and informative.
What's great about Alexa is that you really don't need to install anything on your site to get data and it's free. You can view info about your site, competitor's sites, and really anyone's site for that matter. The only thing that I've ever included on my site is a little Alexa widget that gives me quick stats each time I visit my site. Unlike other analytic programs you don't need to place code on every page of your website. Don't ask me how it works, it just does.