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Thursday, December 22, 2011

Site Load Speed and San Diego SEO

Thursday, December 22, 2011



I'm sure you're thinking... "What does site load speed and my search engine rankings have in common?"  Well, the answer is actually related to Google Analytics and site monitoring.  As a successful webmaster with a ton of traffic, I've known for a long time that site load speed is a fundamental component of Google rankings.  In fact, it's been one of the most importants aspect of rankings for many years.



However, Google has not always been vocal about the weight or importance of site load speed as a factor within their algorithm.  I believe this is largely due to the importance of site load speed as a ranking factor.  Admitting just how important it is would be like showing their cards at the table.  

Now that the Google algorithm has been impacted by so many changes (Google caffeine, Instant, Panda, etc.), I believe they are ready to share what they know.  My friends at a well-known San Diego SEO firm have been tracking the importance of site load speed with a number of their clients over an extended period of time and have seen significant improvements in search results when sites render more quickly. 
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Wednesday, December 14, 2011

Growth In Mobile Marketing

Wednesday, December 14, 2011



We've heard about it for years, but it seems that 2011 might be the year that mobile marketing finally grows up and plays with the big boys.  Over the past year, growth in mobile marketing has risen dramatically on many fronts. With apps, mobile search advertising and now retail, the mobile marketing space is delivering the numbers (and revenues).

In today's guest post, Pavel Webb from TextMagic gives us some global insights into mobile marketing.  If you're not using mobile as a marketer just yet, consider how quickly this marketing channel is moving.

Let's have a look at what's happening in mobile marketing.
Everywhere you look you see more on the power of mobile marketing.  As a field, mobile marketing has been growing faster than almost any other marketing segment from both a user and advertising standpoint.  Until now yo may have been considering mobile marketing but haven't yet integrated it into your marketing mix.  There are a number of ways to get started and the best way is to see what industry leading brands are doing.
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Sunday, December 11, 2011

10 Steps to Succeeding With Product Videos

Sunday, December 11, 2011



Video is everywhere we look today.  Youtube, Vimeo, and other video sites are becoming larger than Google itself and even appear in search results.  That's why, when I wanted information on how to create an amazing video to promote my products, I turned to Dan Clark, a friend and Creative Director of InterplayAgency, a leading product video production company in the San Francisco Bay Area.
In this guest post, Dan share's his best strategies for creating effective product videos.  Special thanks to Dan for sharing these amazing tips...
 
Building an effective product movie can at first seem like a daunting task. Where do you start? What should go in it? How long should it be? For answers to those questions and more, I’ve assembled a step-by-step process that you can follow to make better online videos…

 1. Understand your audience.
Who are they and what do they need? What makes you think your solution is what they want? Understanding the audience is paramount to providing a relevant product video. To successfully complete this step, you need to think “from the outside in”, put yourself in their shoes.

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Saturday, December 03, 2011

Pitfalls of User-Testing: Learn Them Here

Saturday, December 03, 2011


As someone who always dreaded "market research" and data, I have to say that over the years I've become much more appreciative of marketing metrics.  Most importantly, measuring consumer behavior, online and offline, has radically improved my marketing results.  Enter the concept of user testing.  In today's guest post Jason Thai explains user testing and the more common pitfalls associated with it.

User-Testing Overview
Anytime a web-based business releases a new feature, several issues pop up, keeping product managers tossing and turning at night:

·         1. Are there any glaring bugs with the new feature?
·         2. How will customers view the new feature? 
·         3. Did we design the feature in the most customer-friendly way?
·         4. Does the new feature impact other unidentified areas in the site?
·         5. And most importantly, how will the feature impact overall conversion?
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Friday, December 02, 2011

The Latest In Social Media Websites: Introducing Pinterest

Friday, December 02, 2011


Okay, here's a new one... a virtual pin board.  I have to admit that I love learning about new social websites and online applications.  When I heard about the latest edition to the emerging list of novel sites I had to turn to a fellow social media users to better understand what this was all about. This week, Lianne Froggatt tells us more about a new site that serves as a virtual pin board to collect everything beautiful or meaningful on the web.
 
I confess I am completely addicted to Pinterest. I think this may be the most compelled I have been to a social media site since MySpace first came on the scene back in my youth.  However, since becoming embroiled in the world of online marketing and SEO, I can’t help but be drawn not only to the pretty pictures but the incredible potential that this site can offer.

Pinterest allows users to pin images from any site onto virtual boards under any topic from crafts to food. Described as a ‘virtual pinboard’, this image bookmarking site provides an interesting platform on which to create a buzz about a website and potentially lots of links back to it. As it currently stands, Pinterest allows followed links which means that every time something is pinned or re-pinned, the original source will receive a backlink to their domain from a powerful, authoritative website (unlike most other social media platforms)

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