Friday, March 08, 2013
Turns out, the reason category dominance is such a challenge actually has nothing to do with Amazon.com and everything to do with Google. What do I mean? Well, just Google "make money blogging" and you'll find out. The number one organic result is for Problogger - the guy who has the top selling book in the category.
So this has definitely opened up my eyes to book selling and promotion. It's not enough to work within the confines of Amazon. Rather, you have to take your promotion off-site and focus on paid and organic listings. This can be a little tricky, especially when the top organic results are authoritative - but I'm not giving up.
Enter the Make Money Blogging Video
I could definitely go after the top organic result for this search term with the goal of ultimately having the book's landing page or a promotional page ranking #1 organically. However, that would likely take a long period of time and may or may not happen. As such, I put my thinking cap on and looked at the organic results.
If you look carefully, there are a lot of listings that include the rel=author tag, resulting in images displaying next to a number of results. A couple of things that appear absent include images and video. Ahaha! Video is missing and key to Google's universal results.
That's how I decided to start promoting a video. Not only could it show up in organic search results, but could definitely garner a lion share of clicks. The goal here is to see how quickly a video will rank for this search term of make money blogging.
We all know that videos need views and comments so I'd be grateful for your help and participation by viewing the video, leaving a comment, or providing a thumbs up. All of these factors influence the ranking of videos on Youtube as well as organically. The key is understanding how to leverage video as one of many optimization factors when attempting to promote a product or service.
I'll report back on my finding in the coming weeks. Not only on video appearing in universal search results, but more importantly, the impact on sales and sales ranking. This process has definitely changed my perspective on marketing and promotion products using Amazon and other affiliate type networks. If you want to make money blogging or simply selling products online, then consider off-line promotion, optimization, and leveraging universal search results.
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