Tuesday, June 11, 2013
Marketing is continually changing and evolving. I'm so glad that blogs have finally come into their own. If you don't have a blog I encourage you to follow, participate, and even start your own. There's nothing like sharing your ideas and building community around a particular topic or niche.
I was recently asked about my blogging experience and what topics I like to cover. That's what's great about blogging, anything goes. The goal of my blogging is to share my experience, positive or negative, so we can learn together. Although I've been marketing for 15 years now, I know that things are bound to change - it's the nature of life and marketing.
The biggest change I've seen.
The biggest change in marketing I've seen over the past decade has been digital. Each year digital marketing evolves and has been accelerated with the utilization of social media in all types of formats (ppc, video, images, etc.). I'm sure this is bound to change but I think the driver that will continue to instigate the change is mobile. It's already changed so many things regarding our access to data and customization that I don't see it ending anytime soon.
My goal is to continue to be out in front of these changes and to work with the marketing community to guide the conversation around digital, mobile, and any new form of media we see coming towards us. Marketing is my life and it's essential for any company or brand who has something of value to provide to others to be on the pulse of marketing change.
How does marketing impact you?
To celebrate our 1 million views, I'd love to hear from you. How has or does marketing impact you? What are you focused on as we move into the future? Any thoughts on how marketing will change or how it can be leveraged to create value for others?
What's great about running a marketing blog is that you can share with others like you and have them share back. Be sure to provide your thoughts in the comments section below.