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Monday, August 29, 2016

I was recently talking to a friend by the name of Evett Shulman about publishing information online. We started talking about specific types of information and how it becomes distributed across the web.  As Google continues to update their algorithm, professionals of all kinds are seeking to enhance the information provided to prospective donors and employers and learning how to do so.

Evett Shulman is a development professional, skilled in the planning and implementation of a comprehensive philanthropic program, bringing new avenues for collaboration between the nonprofit organization and community businesses. As a result, she was seeking a few basic guidelines for managing information about her accomplishments and background.
The days of simply having a resume online are long gone.  The majority of donors, philanthropic organizations, and potential employers now rely on the internet to collect their information.  Here are some guidelines for helping professionals like to create a strategic, responsive approach managing information online.

1. Be proactive. If you want to put your best foot forward, you must proactively manage your online information.  For example, having a well built out Linkedin Profile is a great place to start. (ex: This is ideal because with a site like Linkedin, you control the information that's published.

2. Think about your audience.  Who are you positioning yourself for?  Is it a future employer, mate, or class that you're teaching. Be mindful of your audience and craft messages that work for them.

3.  Stay active. It's not enough to publish a few things and walk away.  Get active on social media like Twitter, Facebook, and Instagram.  By having an active network, you're continually building mentions and other information online about who you are and how others should perceive you.

Managing your online reputation, whether you're Evett Shulman and John Doe, doesn't have to be a chore.  Start small.  Build a few social media accounts, and get active.  If all else fails, go out and buy a URL with your name in it.  Build your own website and point to other online assets from that resource.  Over time this will build in authority and come out on top of local search results.

Don't forget to link all of your resources together.  Also, be sure to link to sites that have already published your information.  Evett Shulman has done so and you can too.  Google the names of other professionals in your space. Take notice of the sites they've published their information on a do the same.  In not time, your online reputation will be stronger than ever before. D

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