How To Find Marketing Resources With Social Media
Sunday, September 12, 2010
To my amazement, I found qualified people in just a few short days using popular social media tools for networking and background checking. Using social media, I was able to find individuals who had the experience and know-how to support my project and the growing needs of my business. I even reached out to current employees, freelancers, and industry colleagues to find individuals with the specific skills I needed.
Using oDesk, eLance, and LinkedIn, I started the search for qualified resources. As we all know, the quality of your design is directly reflected in the quality of your designers. The quality of your direct marketing campaigns - the quality and experience of your DM resources. The more work you do up front to choose the right people to support your business, the more successful you can become.
If you haven't already done so, register for popular social media accounts (Facebook, LinkedIn, etc.) and build your network of industry specific contacts. When you have a need, it's easy to reach out to your network with the details of what you need and ask for guidance. If you don't have a network of your own, join a popular "group" available in most social networks. By leveraging the experience of like minded individuals, you can quickly scale your reach and access to qualified candidates.
In addition to leveraging an existing network, you can post your open position on most social media sites as well. The recent project I referred to above required web site design and development on a php platform. I needed a very specific skill set from an experienced programmer. By posting my position with complete details, I only received inquiries from qualified individuals.
In addition to submissions from potential vendors with basic information, I asked for examples of work. In just a short time I had a handful of very qualified individuals willing and interested in doing the job. I also had everything I needed to make the right selection for the task.
I have since hired the individual I needed to complete this job and have been very pleased with the results. By leveraging my existing network and others in my chosen field through social media, I was able to locate a qualified individual for the job. By posting the specific position information, I was able to generate qualified inquiries that resulted in the right selection.
The next time you're looking for help, use social media to find what (who) you're looking for. It's easier than you might think. Use your network and post your position inside social media.
Marketing Blog founder and top-selling author Michael Fleischner has been featured on The TODAY Show, ABC World News, and Bloomerg Radio. 
32 comments :
Nice post.. It's useful information..“Marketing is about informing consumers about your products and services and telling them why they should pick you over your competitor”.
Thanks For Sharing..
internet marketing
nice post. Thanks!
Nice post.. Social media is still hogging the limelight in the business community, as we witness more and more businesses riding the social media trend.This post is thus written for everyone who seeks to learn more about social media.
Thanks For Sharing..
Online Marketing
Having a marketing strategy can be the life or death of a business.. Thanks for the Great Idea! keep up the good work.
thanks
Most of the businesses today uses social media sites to sell their products/services. And social media really makes a big impact in the business community.
One of the key components in successful social media marketing implementation is building "social authority". Social authority is developed when an individual or organization establishes themselves as an "expert" in their given field or area, thereby becoming an "influencer" in that field or area.
Hi Michael,
I am seeing the use of social media going to the next level of interaction. From a networking to a lead generation tool. I used Linkedin to fill a position in my company last month! It is a real interesting time to be involved in marketing and small business. Great post!
I found much better than others after reading your comments. I would like to see such type of the thing again.
Small Business Start-Up Australia
It's a funny thing how the old truisms apply to online marketing. As someone who saw it as all too hard, I have found that "From acorns, Oak trees DO grow". This article is spot on. You need to get started and build your network.
Social media in today's online landscape is a must. If you're not engaging your customers, you are losing to your competition. Great post.
Subway's Marketing Strategy
Subway's Marketing Strategy
the post give me view in social media, thanks
E-lance and services of its ilk are a mus for anyone i on-line marketing!
It was an amazing discovery for me!
Awesome article!! All that these resources provides is a wide network over the internet of online user. And when any site is promoted or linked with these social media network, we can imagine how much traffic will come to our site thus increasing our business…
Social Media Marketing is enormously important and user friendly as nealy everyone in this generation has some experience with it.
Social Media Marketing is enormously important, especially considering that nearly everyone in this generation has at least some experience with it. It definitely has to be approached from a marketing perspective and a business perspective to ensure good ROI - it is an investment, after all, just like any other.
Great Post!!!Very interesting and i find it helpful for the online marketing coaching business...in which everybody is now using the social media in acquiring useful information.
The title really represents the way things are going on the Internet and in the online environment.
Thanks for such great post. I read your post and I am really thankful to you for your work. Hope to have some more interesting post...
Toronto Marketing Company
Social Media Marketing
Social media is no longer all buzz and hype for direct marketers.
Not only has Facebook passed the threshold of having more accounts than there are United States citizens, they are also on a rampage making themselves into a viable marketing platform. New developer customization tools and analytics tracking features are popping up on a weekly basis and helping several of my clients considerably leverage other online efforts.
Despite buzz and hype to the contrary, social media is not free marketing. It takes considerable time and effort to implement (well). It also requires a well thought-out strategy, clear objectives and concrete tracking mechanisms to make it worthwhile.
Buzz is for bees and hype is for politicians, but social media is rapidly finding a place in the hearts of good direct marketers. I'm smitten
says Kevin Hershewe
These are some terrific points, Michael. Being able to join and use groups to your advantage can definitely pay dividends to your business.
nice posting...may be are you tips for telemarketing, especialy telemarketing telekomunikasi
Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
Since networking is very essential for businesses, social sites have turned to be one of the better tools for networking, as well as for marketing. Small-and medium-scale businesses leverage on social media as it opens doors for customers to easily find their products/services online.
Since the market competition is very tight, companies are seeking for an effective strategy on having a successful campaign through their websites. One of the good methods for marketing business, or for optimizing their websites is through hiring SEO services. Indiana is known for this, and it's easy to find a reputable SEO company (Indiana-based).
Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. It definitely has to be approached from a marketing perspective and a business perspective to ensure good ROI - it is an investment, after all, just like any other. The more work you do up front to choose the right people to support your business, the more successful you can become.
Your post gave me the importance of social media marketing.You have a great post..Thanks for sharing.
This is such a great ressource that you are providing and you give it away for free.
Thanks!
Informative post, this is. It is always nice to come across a post that is useful.
I am really inspired together with your writing abilities as smartly as with the structure for your weblog. Keep up the excellent quality writing, it's uncommon to see a nice blog like this one nowadays.
from my experience, just hire a professional social media company with good reputation
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