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Wednesday, June 13, 2012


Wow, things have really changed.  Google Panda, Penguin, and Peanut Butter.  Okay, I don't know what comes after the "Penguin" update but things are certainly going to change.  As I think about marketing online and what will differentiate those who find success (versus those who don't), I can't help but think about key characteristics that drive online success.

The two factors that I believe have the greatest influence on online marketing success - today and well into the future - are content and community.  Sites that produce valuable, original content, are those who will succeed.  Sprinkle in the concept of "community" and you're sure to win.

The sites and online businesses that are creating value today have something with community.  Whether the site is a community itself like Facebook, Twitter, LinkedIn, Pinterest, or supports a community in some way, social sharing/community is the future of the Internet.  Heck, it's more than the future, its the key driver of online businesses.

To enhance the effectiveness of your website, blog, or even "app", consider how content and community are playing role.  Are you attracting like minded people to your site?  Are you using engaging, unique content to draw them in?  Are you fostering a dialog that keeps people coming back time and again?  

Before you spend another dollar on content, advertising, or even your next marketing campaign, think about the value of content and community and how it applies to your business!


5 comments :

Ajay Singh said...

yup right. content quality could be superb and with community prefer how long the content with keywords and title go.

Internet Marketing

Kent said...

You are correct. It is all about content and community. We need to develop the right content to attract people to build our own community to support our companies, products/services.

This is the final goals for a social media marketing campaign.

Digitaladvertising said...

Of course the content matters alot and opt in email marketing and online marketing too.

Market Analysis said...

you have describe nice information related to content.It's necessary that every site must have unique and high quality content which will help for attracting large traffic to our business site.

Dentist Seo said...

The sites and online businesses that are creating value today have something with community.
Local SEO

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