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Wednesday, October 09, 2013

When the Internet was made available to the public, few businesses and brands could have anticipated the powerful effect it would have on the ability to personally connect with a consumer audience population. Today, brands are able to metaphorically reach into the homes of consumers, evaluate their preferences and actions, and communicate with consumers on a very personal and intimate level. 

This type of communication is personalizing brands and making them more accessible to consumers. If your website is still struggling to connect with audience members, implementing a few of these strategies may help you market your brand.

Take Questions and Provide Answers

Questions and answers are one of the most popular content types for generating a positive brand image and establishing a business as a reputable source of information. Consumers are filled with questions about their favorite brands, products, services, and subjects, and if your brand can effectively answer these questions, you will generate some serious “fan affection.” Allow consumers to post their questions on your website or blog, and answer the questions as directly as possible.

Host a Contest

Hosting a contest for your consumer population is a great way to stay connected with consumers. People love contests, especially contests that offer a valuable prize such as a free giveaway, valuable discount, or high quality information and recognition. By regularly hosting contests on your website, you will improve your brand’s reputation and keep consumers coming back to your website for more opportunities.

Redesign Your Website

Sometimes, redesigning your website is all it takes to connect with your audience and market your brand as a forward-thinking, modern, and relevant entity. Adding a brand new WordPress template to your blog, for example, will show your readers that your site is continually changing and updating. Implementing new design features on your website will ensure that the site doesn’t become visually stale, too.

Create a Popular Blog

Creating a popular blog is a highly effective way to connect with your target audience. Consumers love blogs because they are simple and accessible sources for high quality information. Be sure that the content on your blog reflects the industry in which you want to make an impact. If you’re trying to sell men’s clothing, for example, a recipe blog isn’t going to allow you to cover much ground with your target audience population. The more you update your blog with relevant information, the more effective your brand marketing efforts will be.

Interact with Consumers via Social Media

Don’t neglect the affordable power of social media when attempting to connect with consumers and market your brand. Most social media networks offer free marketing efforts that simply require the investment of time and energy. You can attract consumers to your social media pages and use links and feature posts to direct them to your website.

Share Images and Video Content

Highly shareable content, like images or video content, are great ways to attract consumer attention and communicate something of value about your brand. You can use infographics, entertaining videos, product promotion videos, or other types of visual content to ensure that your brand remains relevant.

Create a Content Series

Anticipation is a great influencer amongst consumers. If you can create a highly anticipated content series that features “episodes” of content released at regular intervals, you’ll be able to attract incredible amounts of customer attention. Your target audience members will continually check back with your website to see when the next content installment is due to appear.

Treat Your Audience Like People

One of the biggest marketing mistakes that big-name brands make today is treating their consumer population like a massive group rather than a collection of individuals. This problem is increasing because of the massive number of ways that the Internet offers to connect with consumers. Because brands are able to create e-mail blasts delivered directly to consumer inboxes, advertising campaigns that are displayed on computers around the world, and even social media marketing campaigns that reach impressive volumes, it can be difficult to remember that consumers are individuals with individual needs, desires, preferences, and styles. 

Treating your audience members like people is a great way to connect with your audience as a whole and market your brand as something different than your run-of-the-mill business or organization. A brand that communicates directly with its consumers is refreshing and appreciated.

These are just a few of the many strategies that your brand can use to effectively connect with audience members and expand your brand’s reach while simultaneously improving your brand’s image. The Internet offers a myriad of opportunities, and all that is required of you is an investment of time and energy. The results of connecting personally with your audience members will be staggering for your brand’s popularity and reputation, so try implementing one of these great strategies today.

About author

Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress themes that can be used out of the box. She loves to share blogging and technology  tips.


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