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Wednesday, April 27, 2011

SEM Rush: Tools You Can't Do Without

Wednesday, April 27, 2011

Many of you know that I've written a couple of Internet marketing books (SEO Made Simple & PPC Made Simple) and spend a good deal of my time online. That said I'm always looking for helpful tools and resources to improve the effectiveness of my online marketing.

It's a bit embarrassing, but I've been spending so much time on Search Engine Optimization (check out my latest SEO project at SEO Experts: The SEO Provider Directory) that I've been away from PPC for far too long.  I recently logged into my Google AdWords account to find a new interface and new "rules" around PPC marketing.  Yikes!  I hate it when Google goes off and changes stuff - on a monthly basis.

Anyway, I started talking with some Internet marketing colleagues at a recent conference and learned about SEMrush.  I used this tool a number of years ago and just started using again.  The reason I bring it up is because it reminds me just how important it is to have the right tools for marketing online.

SEMRush is a tool for Google organic search and AdWords competitor keyword research.  Essentially, the tool is a huge database that analyzes the first 20 Google results for about eighty to a hundred keywords across more than 40 million domains.

The reason I started using SEMRush again is because you can get information on the keywords your competitors are using as well as:

  • -Google keywords for any site
  • -AdWords keywords for any site
  • -A list of your competitor's organic keywords and and AdWordskeywords
  • -A copy of Adwords Ads texts   

At the end of the day, the benefit of using a tool like SEMRush is that you can find hidden profitable keywords that your competitors are using.  This is helpful when you're entering a new niche or expanding your list of keywords.  The benefit of using a database like this is getting access to helpful information you otherwise would never get access to - helping you generate profitable campaigns more quickly and efficiently.

I can encourage you to learn more about SEMrush and other online advertising research tools like SpyFu or Compete.  Leave a comment on the tools you use for your online AdWords marketing!


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