Friday, October 18, 2013
Friday, October 18, 2013
One of the best ways to get an audience engaged and familiarized with your brand is through storytelling. Combine this with something visually appealing and you have the recipe for marketing gold.
Infographics are a great way of engaging and familiarizing a potentially huge audience with your brand. Here are just some of the best examples of businesses using infographics, and what you can take from them.
1.) VERY - THE OFFICE CATWALK
This infographic from clothing brand Very is a great example of a brand who have kept their target audience clearly in mind throughout the creative process. In this case, it’s professional, young women. From the pink & white colour scheme right through to the statistics and market research, Very have created something that is both attractive, informative and appealing to their main demographic. Click here to see infographic
2.) VERACODE - RECIPE FOR A SUCCESSFUL RISK ASSESSMENT PROGRAM
Another great example of a brand with their target audience well in mind, Veracode got a bit creative with this infographic. In a play on the well used cooking guides, the risk assessment company came up with these ‘cooking tips for crafting a super-powered risk assessment program’. The various steps are paralleled by dinner party prep steps and the result is both engaging and informative. Click here to see infographic
3.) SAMSUNG - THE EVOLUTION OF SAMSUNG
In celebration of the launch of their Galaxy 4, Samsung released this infographic illustrating the brand’s growth from humble grocery beginnings to technology tyrants. Founded in Korea in 1938, the chart documents some of the key points in their 75 years, leading right up to the release of their latest device. Click here to see infographic
4.) HSBC - EMPLOYEE LIFETIME VALUE
British bank HSBC created this chart to help businesses calculate their Employee Lifetime Value (ELV). With a clear flow chart depicting the different steps you need to undertake, this is a great use of an infographic to help a specific demographic familiarise themselves with a new process as well as steps you need to then follow up on. Click here to see infographic
5.) ZENO MARKETING - 7 STEPS TO BUILDING A STRONG BRAND
Marketing department Zeno took a more literal approach when creating their ‘7 Steps to Building a Strong Brand’ infographic, which depicts the seven building blocks needed to...well, build a strong brand. It’s a more straight-forward approach but with creative patterns and bold text, is the all the more eye-catching. Click here to see infographic